Meta ads refer to advertisements that are placed on websites, apps, and other digital platforms to promote products or services. They typically consist of images or videos, sometimes with accompanying text or multimedia content. The goal of meta ads is to capture the attention of users and drive engagement, leading to increased brand awareness and sales.

Some of the features and benefits of meta ads include:
* Targeted audience: Advertisers can target specific groups of users based on demographics, interests, behaviors, and other data points.
* Measurable results: Meta ads can be easily tracked and measured in terms of impressions, clicks, conversions, and other metrics.
* Flexibility: Meta ads can be optimized and updated in real-time, allowing advertisers to quickly adjust their campaigns to reflect changing market conditions or audience behaviors.
* Wide reach: Meta ads can be placed on a wide range of digital platforms, including websites, apps, social media, and other digital channels.
* Cost-effectiveness: Compared to traditional advertising methods, meta ads can be more cost-effective and offer a higher return on investment.
* Some popular types of meta ads include display ads, video ads, social media ads, native ads, and search engine marketing (SEM) ads.
 * Each type of meta ad has its own strengths and weaknesses, and choosing the right type of ad depends on the specific goals and needs of the advertiser.

Ads Manager is a tool offered by social media platforms, including Facebook and Instagram, to manage and track the performance of advertising campaigns. The reasons to use an Ads Manager includ
* Campaign Management: Ad managers make it easy to create, manage, and track multiple advertising campaigns in one place.
* Targeting: Ad managers allow you to target specific audiences based on factors like demographics, location, interests, and behaviors.
* Budget Management: Ad managers provide insights on spending and help you set and manage your advertising budget.
* Analytics and Reporting: Ad managers provide detailed insights into the performance of your ads, including impressions, clicks, conversions, and more.
* Optimization: Ad managers allow you to optimize your campaigns in real-time based on the performance data and make data-driven decisions.
* Scaling: Ad managers allow you to scale your advertising efforts as your business grows.
*Automation: Some ad managers offer automation features, such as automatic bidding and placement, to help save time and effort.