While I’m unable to provide specific information on the latest tricks for Smart Campaigns in Google Ads as my knowledge cutoff is in September 2021, I can offer some general tips and best practices for optimizing your Smart Campaigns. Keep in mind that Google frequently updates its advertising platform, so it’s important to stay up to date with their latest features and recommendations. Here are some general tips:

Clear campaign objectives: Clearly define your campaign objectives, whether it’s to increase website traffic, generate leads, or drive online sales. This will help Google optimize your campaign accordingly.

Target relevant keywords: Conduct thorough keyword research and choose relevant keywords that align with your business and target audience. Focus on long-tail keywords to increase the chances of reaching potential customers who are actively searching for your products or services.

Ad relevance: Craft compelling and relevant ad copy that matches the intent of the search queries. Make sure your ad highlights the unique value proposition of your products or services and includes a strong call-to-action. Landing page optimization: Ensure that the landing page you link to from your ads provides a seamless user experience. The landing page should be mobile-friendly, load quickly, and deliver the promised content or offer mentioned in the ad.

Ad extensions: Take advantage of ad extensions such as call extensions, location extensions, or sitelink extensions. These extensions provide additional information and make your ads more engaging, increasing the likelihood of clicks and conversions.

Conversion tracking: Implement conversion tracking to measure the effectiveness of your campaigns. By tracking conversions, you can understand which keywords and ads are driving the most valuable actions on your website. Regular monitoring and optimization: Continuously monitor the performance of your campaigns and make data-driven optimizations. Adjust your bids, pause underperforming keywords or ads, and experiment with different ad variations to improve results.Remember to check Google Ads documentation and resources for the latest updates and features specific to Smart Campaigns, as they may introduce new tricks or enhancements over time.

Keyword Adding : 

To add keywords to a Smart Campaign in Google Ads, you can follow these steps:

Sign in to your Google Ads account at ads.google.com.

Navigate to the “Campaigns” tab.

Locate and select the Smart Campaign to which you want to add keywords.

Click on the “Keywords” tab within the selected campaign.

Click the blue “Add +” button to create a new keyword.

Enter the desired keyword or key phrase in the provided text field.

Google Ads will provide you with keyword suggestions based on your input. You can review these suggestions and select relevant keywords by clicking the “+ Add” button next to each suggestion.

Optionally, you can specify match types for your keywords. Google Ads provides different match types such as broad match, phrase match, exact match, and broad match modifier. You can select the appropriate match type by clicking the drop-down arrow next to the keyword.

Repeat steps 5 to 8 to add more keywords.

Click the “Save” button to apply your changes and add the keywords to your Smart Campaign.

It’s important to note that Smart Campaigns in Google Ads use automated targeting and bidding strategies. While you can add keywords, Google’s system will use them as signals to understand your business and show your ads to relevant users, but it may not strictly limit your ads to only those keywords. The system will also utilize other signals, such as user behavior and context, to optimize your ad targeting and delivery.