How to Using Google Tag Manger and advantages , Connect Google Ads
Google Tag Manager is a free tool that allows you to manage and implement marketing and analytics tags on your website or mobile app. It provides a user-friendly interface for tracking and analyzing various website actions, such as page views, clicks, form submissions, and more.
With GTM, you can:
#Track multiple website and mobile app events.
#Implement and manage various tags from multiple providers (e.g. Google Analytics, AdWords, Floodlight, and more).
#Create and manage tags without needing to access the website code.
#Easily test and preview tags before publishing to live site.
#Collaborate with multiple users within your organization on tag management.
#GTM works by inserting a small piece of JavaScript code (container code) onto your website or mobile app. You can then use the GTM interface to manage and configure tags to be fired based on specific conditions (such as pageviews or button clicks).
#Overall, GTM helps streamline the process of tracking and analyzing website data, making it easier for organizations to make data-driven decisions.
To connect Google Ads with Google Tag Manager, you need to follow these steps:
* Set up a Google Tag Manager (GTM) account and create a container for your website or mobile app.
* Install the GTM container code on your website or mobile app by adding the code to every page you want to track.
* Create a new tag in GTM for Google Ads conversion tracking.
* Choose “Google Ads Conversion Tracking” as the tag type.
* Enter your Google Ads conversion ID and label, which you can find in your Google Ads account under Tools & Settings > Conversions.
* Set the firing trigger for the tag. This determines when the tag will fire and send information to Google Ads about a conversion.
* Preview and test the tag to make sure it is working correctly.
Publish the container in GTM.
Once the container is published, conversion data will start flowing from your website or mobile app to Google Ads. You can then use this data to optimize your campaigns and measure the effectiveness of your advertising efforts.
Google Tag Manager offers several advantages, including:
* Tag Management: GTM provides a centralized platform to manage and implement marketing and analytics tags on your website or mobile app.
* Time-saving: GTM saves time by allowing marketers to manage tags without having to access the website code or mobile app.
* Collaboration: GTM allows multiple users to collaborate on tag management and make changes to the tag setup in real-time.
* Easy Testing and Debugging: GTM provides a preview and debug mode to test tags before publishing them to the live site, making it easier to identify and fix any issues.
* Increased Accuracy: GTM eliminates the need for manual tracking, reducing the possibility of human error and increasing data accuracy.
* Multiple Integrations: GTM integrates with multiple providers, including Google Analytics, AdWords, Floodlight, and more. This makes it easier to manage tags from multiple sources.
* Improved Data Collection: GTM makes it easier to collect data on user behavior and interactions, which can be used to make data-driven decisions and optimize marketing efforts.
* Overall, GTM provides a flexible and scalable solution for managing website and mobile app tracking and analytics, making it easier for organizations to make data-driven decisions.